The short version
- Your photos, videos and contacts stay on your iPhone. The app scans them on the device. They are never uploaded to our servers or to anyone else.
- We never see what is in them. Our analytics record that a cleanup happened and how much space it freed, never a photo, a video, a name, a phone number or an email address.
- Nothing is deleted or merged without your action. You choose what to remove.
- No account is needed. We do not ask for your name or email to use the app.
- We do not sell your personal information.
1. Photos and videos
With your permission, the app reads your photo library to find duplicate and similar photos and videos, screenshots, blurry photos and large videos, so that you can delete or compress them.
All of this analysis runs on your device. Your photos and videos, their thumbnails, and the results of the scan are not transmitted to Pretty Boa Media or to any third party.
When you delete items in the app, iOS moves them to the Recently Deleted album in the Photos app, where they remain for about 30 days unless you remove them sooner. When you compress a video, the smaller copy is saved to your library and the original is removed only if you choose that.
You can limit the app to selected photos, or withdraw access entirely, at any time in iOS Settings › Privacy & Security › Photos.
2. Contacts
With your permission, the app reads the contacts stored on your device to find duplicate entries and entries with missing details, so that you can merge, edit or delete them.
Your contacts are read and changed on your device only. Names, phone numbers, email addresses and any other contact details are not transmitted to Pretty Boa Media or to any third party.
Merging and deleting contacts changes your device’s address book. If your contacts sync with iCloud or another account, that service will sync the change; that is governed by the provider’s privacy policy, not ours.
You can withdraw access at any time in iOS Settings › Privacy & Security › Contacts.
3. Storage information
The app reads how much storage your device has and how much is free, in order to show it to you and to check there is room before compressing a video. This is used on your device only.
4. Analytics, and why we never see your content
We use analytics to understand how the app is used: which screens people reach, where they get stuck, and whether a feature is used at all.
When you clean something up, our analytics receive an event such as “duplicate photos were deleted”, together with the number of items and the amount of space freed. They do not receive the photos, the videos, file names, or anything from your contacts.
Analytics also record technical information about your device and app: device model, iOS version, app version, language, country, an anonymous installation identifier, and crash and performance reports that help us fix problems.
Approximate location. Our analytics provider works out an approximate location, such as country and city, from the internet address your requests come from. The app does not ask for location permission and does not read your device’s location.
5. Subscriptions and payments
Subscriptions are sold through the Apple App Store. We never see or handle your payment details. Apple processes the transaction and tells us only whether a subscription is active.
We use RevenueCat to manage subscription status. RevenueCat receives an anonymous identifier for your installation, your purchase and renewal history, and your device’s country and platform. The anonymous identifier is kept in your device’s keychain so that your subscription is recognised if you reinstall the app.
6. Advertising and attribution
If you installed the app after seeing an advertisement, we measure which campaign brought you, so we know where to advertise. This uses AppsFlyer, Meta and the advertising frameworks provided by Apple.
Some versions of the app may show advertisements to users without a subscription. These are served through AppLovin and its advertising partners, which may include Digital Turbine, Unity (including ironSource), Liftoff (Vungle) and Mintegral.
What these providers receive is installation and in-app event information, for example that the app was installed or opened, or that a subscription started, along with device information and advertising identifiers. They never receive your photos, videos or contacts.
We ask your permission before using your device’s advertising identifier, through Apple’s App Tracking Transparency prompt. If you decline, attribution runs in a privacy-preserving mode that does not identify your device, advertisements are not personalised using that identifier, and the app is otherwise unaffected.
7. Notifications and app lock
If you allow notifications, we store an anonymous push token so that notifications can be delivered to your device. You can turn notifications off at any time in iOS Settings.
If you turn on the app lock, Face ID or Touch ID is handled entirely by iOS. The app is told only whether the check succeeded and never receives your biometric data.
8. Service providers we use
| Provider | Purpose | Photos, videos or contacts? |
| Google Firebase and Google Analytics | Analytics, crash and performance reporting, push notifications, remote configuration | No |
| RevenueCat | Subscription management | No |
| AppsFlyer | Advertising attribution | No |
| Meta | Advertising attribution and measurement | No |
| AppLovin and its advertising partners | Showing advertisements | No |
| Apple | Payments, app distribution, campaign measurement | No |
These providers process data on our behalf, or as independent controllers under their own privacy policies where they provide advertising services. Some are located outside your country; where data is transferred internationally we rely on safeguards permitted by applicable law.
9. Children
The app is not directed at children under 13, and we do not knowingly collect information from them. If you believe a child has provided us information, contact us and we will delete it.
10. Your choices and rights
- Photos and contacts: grant, limit or revoke access at any time in iOS Settings › Privacy & Security.
- Tracking: change your choice in iOS Settings › Privacy & Security › Tracking.
- Notifications: turn them off in iOS Settings.
- Subscription: manage or cancel it in your App Store account settings.
- Your data: because your photos, videos and contacts never leave your device, we hold no copy of them. To request access to, correction of, or deletion of anything we do hold, contact us using the details in section 13.
If you are in the EEA or UK, you have rights under the GDPR including access, rectification, erasure, restriction, portability and objection, and the right to complain to your local supervisory authority. Where we rely on your consent, you may withdraw it at any time.
If you live in California, you have the right to know what personal information we collect, to ask us to delete it, and to opt out of its sale or sharing. We do not sell personal information. Sharing identifiers for advertising happens only with the tracking permission described in section 6, which you can withdraw at any time.
11. Retention
Your photos, videos and contacts remain on your device and under your control. Analytics, subscription and attribution data are retained for as long as needed for the purposes described, and then deleted or anonymised.
12. Changes
If we change this policy materially we will update the date above.
13. Contact us
This policy is issued by Pretty Boa Media Ltd, company number 515631778, registered in Israel. We are the controller of the personal data described here.
To ask about this policy, or to exercise any of the rights in section 10, use the contact form on prettyboamedia.com. You can also email us at support [at] prettyboamedia.com, written that way to keep it off automated mailing lists, so replace [at] with @ when you send.